It’s becoming more well known among webmasters that links are important if you want your web site to be found. Some webmasters and search engine optimizers will buy links to increase their link popularity and chances of being found on search engines. Another method of getting links to your web site is by link exchanges.

A link exchange is an agreement between two webmasters of two web sites. They agree to place a link to the other’s web site, usually in a links directory or links page. Exchanging links in such a way can increase the web site’s chances of being found on search engines and it also provides a resource for visitors of a web site who are looking for similar sites to browse.

With increasing numbers of webmasters aware of search engine optimization and link exchanges, many of these webmasters have started to use “black-hat” search engine optimization techniques as outlined in the page, The Shady Side of Link Exchanges.

So what does constitutes as a “good” web site to exchange links with? (Read more…)

One of the fastest growing populations of computer users and information seekers on the internet are the people over 60 years old, also known as the “Silver Surfers”. They’re also often the ones with the money to spend on the internet, so it may be well worthwhile to keep the older population in mind when design your web site. This article includes tips and ideas for designing your web site to be Silver-Surfer-friendly. It will discuss:

• Font choices
• Color choices
• Links
• Using images
• Layout
• Advertising

(Read more…)

There are several methods to password protect a web page, some are more secure than others. One method is by using cookies and PHP, an example of this is the php script developed by Zann Marketing, Simple Authorization Script (SAS). This small and simple script allows users to password protect web pages without using a database. This feature of SAS is great for webmasters who do not have access to databases such as MySQL.

Although SAS is quite “secure”, it is not the most secure form of password protection. The most secure form of password protection is through the use of .htaccess and .htpasswd files. (Read more…)

It’s debatable whether buying text links will help or hurt your web site. I personally feel that text link buying is a just another form of advertising, like banner advertising or affiliate marketing, so I don’t believe it will hurt web sites.

As with any type of advertising, selecting your target audience is vital. I always say it’s hard, if not impossible, to sell apples to someone looking for oranges, so always advertise on web sites that are in the same theme as yours.

There’s three basic ways of buying text links.

1. Approach the web site yourself
2. Go through a brokerage
3. Get a promotion/search engine optimization company to do it for you

(Read more…)